Just to let you know we will be at The Designer Baby Show this Sunday 15th November and fingers crossed, we should have ewan there 'in the flesh'!
A very small batch of ewans are hopefully arriving in time for the show, then the rest of the flock will appear at the end of the month.
We are on stand 62...Hope to see you there for a demo of easidream together with ewan... he is so cute!
Wednesday, 11 November 2009
Friday, 6 November 2009
She's Ingenious! have done us proud
Wow!!!
What a totally fab write up from Cally Robson at She's Ingenious!
Cally kindly asked both Tilly and myself to do a presentation... 'Launching A Baby Product With A Bang!' at The British Library last month and the recording is live on the She's Ingenious! website together with notes and powerpoint presentation. We basically talked about our 2 very different routes to market and the pitfalls we had encountered along the way... in fact I'm still encountering my fair share with easidream®!
It was great to take part in the event and both Tilly, aka The Wean Machine and I really enjoyed it. We hope that we have managed to help the 25 or so attendees (who were, in fact, a great bunch of people... budding entrepreneurs and inventors) in some small way and we both look forward very much to taking part in another presentation.
I would also just like to say that Cally has produced a fantastically inspiring website, where she not only offers help to budding inventors out there, but also provides constructive assistance by way of webinars, a forum and coaching. It truly is a fab website and well worth a visit.
Well done Cally!!
What a totally fab write up from Cally Robson at She's Ingenious!
Cally kindly asked both Tilly and myself to do a presentation... 'Launching A Baby Product With A Bang!' at The British Library last month and the recording is live on the She's Ingenious! website together with notes and powerpoint presentation. We basically talked about our 2 very different routes to market and the pitfalls we had encountered along the way... in fact I'm still encountering my fair share with easidream®!
It was great to take part in the event and both Tilly, aka The Wean Machine and I really enjoyed it. We hope that we have managed to help the 25 or so attendees (who were, in fact, a great bunch of people... budding entrepreneurs and inventors) in some small way and we both look forward very much to taking part in another presentation.
I would also just like to say that Cally has produced a fantastically inspiring website, where she not only offers help to budding inventors out there, but also provides constructive assistance by way of webinars, a forum and coaching. It truly is a fab website and well worth a visit.
Well done Cally!!
Wednesday, 4 November 2009
Tesco Club are so 'sleepy'

Now here's something interesting.....
Recent research carried out by Tesco Parent Baby and Toddler Club showed that adjusting to a new baby is not always as easy as it may seem.
The top listed 'special item' couples miss the most when their new little bundle of joy arrives is 'having a lie in', with two thirds of the couples stating 'lack of sleep' as the main cause of arguments!
I guess I'd better rush a whole batch of easidreams to Tesco asap!!!
Thursday, 22 October 2009
Baby Show.... here we go!!!

WOW what a huge turn out for our launch at The Baby Show Earls Court, we took lots of orders for our second batch of easidream units and ewan went down a storm!
I would like to say a big thank you to everyone who travelled up to see us at our stand; it was a pleasure to meet you all.

Sian from as Clear as did a fantastic job at organising our press call on the Friday...we had quads and triplets testing out easidream, much to the delight of the press!
We also had the official Baby Show photographer there and you can see from his shots just how fab the launch was for yourselves!
I would like to say a big thank you to everyone who travelled up to see us at our stand; it was a pleasure to meet you all.

Sian from as Clear as did a fantastic job at organising our press call on the Friday...we had quads and triplets testing out easidream, much to the delight of the press!
We also had the official Baby Show photographer there and you can see from his shots just how fab the launch was for yourselves!
Tuesday, 13 October 2009
BPA Bonanza!!!
What a totally fantastic time we had at the BPA Baby and Child Fair at London's ExCel. The BPA are a truly fantastic organisation and they put on a superb event which guaranteed that all exhibitors would benefit from three days of exposure to the most influential people from the child care industry.
Easidream had masses of interest from the trade, plus we got the chance to meet up again with inspirational inventor 'Tilly Beazeley' with her Wean Machine and share a stand with her.
A productive time was had by all and to add a bit of excitement, we all got the chance to socialise at the BPA's BACRA awards on Sunday evening at The Tower Hotel, where we eagerly awaited the announcements.
Tilly scooped two awards; one for Best Debut and one for Best Feeding Product, which was awesome! Here we are together with the totally fab Claire Mitchell from Chillipeeps, who was the Overall Concept 2009 Winner with her great invention - a pre-sterilised teat in a pod for use directly with cartons.
Wednesday, 7 October 2009
Are there enough hours in the day?

I wonder if there genuinely are enough hours in the day?!!!!
OK, so I would like to ask why is it that there are 3 great shows all crammed into one week beginning this Sunday 11th October and then nothing taking place in London for months?!!!
So we start off with the BPA Baby & Child trade fair at ExCel 11th to 13th October, closely followed by The Baby Show Earls Court on 16th to 18th Oct. At the same time we have The British Invention Show 14th to 17th Oct at Alexandra Palace!!!!
So I had to make the tough decision of not exhibiting at the British Invention Show, which is a real shame, but I considered that the Baby Fairs were more targeted at easidream sales, which is of course now top priority after 7 years in development.
I really do hope I manage to get everything done in time, plus organise childcare for my brood whilst I am away...oh and by the way, Amy's birthday is the day after the final day of the Baby Show Earls Court.... now that's twenty 9 year olds for the party, pressies, cake, party food, party bags, balloons, Hannah Montana goodies and ...... and ...... HELP!!!
Wednesday, 30 September 2009
They certainly know how to do it in Cologne!!

Only just recovering from a trip to the Kind + Jugend Baby Trade Show in Cologne.... it has got to be THE biggest trade show in Europe and is attended by literally 1000's of buyers and distributors from all over the world.
Suffice to say we scoured the entire show, which was in two massive halls, each having three floors, to see if there was anything there remotely similar to easidream.... and there wasn't, so that was a huge relief!!
The BPA had organised the UK Pavilion, which housed a number of great products from the UK... Cuddledry, Buggysnuggle, Dream Tubes, Hippychick, Cheeky Rascals, Trunki, Sleepytot to name but a few...but the product that literally stole the show for me in the Pavilion was Tilly Beazeley's The Wean Machine...this fabulous gadget, which make healthy baby food on the go, generated a continual stream of visitors to the Jackson Beazeley stand. I think Tilly and Phil are probably due a holiday now to recover... they were quite literally rushed off their feet.
Well done The Wean Machine, a superb product set to become a global phenomenon and deservedly so.
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