Tuesday 24 November 2009

We need sleep!


Here's another great article, this time from today's Daily Mail, highlighting the serious effects of sleep deprivation.

Even more reason to invest in an easidream maybe?

Good snooze guide to help parents of fractious babies
by JENNY HOPE, Daily Mail


Edited extracts appear below:

More than a million parents with babies endure months of sleep loss which can damage their health and threaten their marriages.

But three quarters could and should be getting a good night's rest, say experts.

'The tragic thing about parental sleep deprivation is that much of it is treatable and even preventable using simple and clinically proven techniques,' said Dr David Haslam, chairman of the Royal College of General Practitioners and patron of the charity Cry-sis.

Figures show that 1.2million adults with infants of under 18 months are regularly being kept awake at night. However, exhaustion is regarded as unavoidable by most new parents who simply 'grin and bear it'.

Dr Haslam said in persistent cases many parents suffer severe effects from sleep deprivation, including long-term health problems and even relationship breakdowns.

The NHS spends around £65million annually to provide support for new parents faced with infant crying and sleeping problems in children from birth to 12 weeks.

'An estimated 1.2million UK parents each year are being woken regularly but at least 700,000 are suffering needlessly,' she said.

'Prolonged sleep deprivation can have devastating effects --that's why it has been used in the past as a form of torture --and yet this problem is all too often regarded as a joke.

Jacqui McGreavey, coordinator of the Tayside Group of Sleep Clinics and researcher into sleep problems, said: 'The stress of long-term night crying in babies can lead to a range of extremely serious problems including child abuse, ill health, marriage and relationship breakdown and inability to function at work.

Serious stuff.... need I say more?

Sunday 22 November 2009

Nighttime waking vital for baby sleep

I really think Dr Sears 8 Infant Sleep Facts is well worth a read as it pretty well sums up the underlying principle behind easidream and why we have developed it in such a way so as NOT to run continuously through the night OR have a remote control..... Why? Because


nighttime waking has major survival benefits.


In the first few months of a baby's life their needs are the highest, but their ability to communicate these needs are the lowest! So, you can see that it's vitally important for young babies to wake during their periods of light sleep, otherwise there is a danger that some of their basic needs could go unfulfilled.


Following one of these nighttime wakings, after checking that your baby's needs have been met, easidream is of course great for encouraging your precious little bundle to then drift gently back into a peaceful sleep!

Thursday 19 November 2009

Baa Baa Purple Sheep...

So here he is in the flesh..... I have waited so long to finally meet him and low and behold the magnificent moment has come!




He has got to be THE cutest sheep around and what's more, with his sounds and soothing glow, he really is so much more than I had wished for. I am over the moon with how he has turned out and I can't wait for him to join the flock in your homes too.

I just wish I had created ewan in time for my youngest... but I guess at least he can help all of you out there get a quality sleep, together with the easidream soothing system.
Sleepless nights really are just around the corner now for you and your baby!!


Wednesday 11 November 2009

We've got designs on you!

Just to let you know we will be at The Designer Baby Show this Sunday 15th November and fingers crossed, we should have ewan there 'in the flesh'!

A very small batch of ewans are hopefully arriving in time for the show, then the rest of the flock will appear at the end of the month.

We are on stand 62...Hope to see you there for a demo of easidream together with ewan... he is so cute!

Friday 6 November 2009

She's Ingenious! have done us proud

Wow!!!

What a totally fab write up from Cally Robson at She's Ingenious!

Cally kindly asked both Tilly and myself to do a presentation... 'Launching A Baby Product With A Bang!' at The British Library last month and the recording is live on the She's Ingenious! website together with notes and powerpoint presentation. We basically talked about our 2 very different routes to market and the pitfalls we had encountered along the way... in fact I'm still encountering my fair share with easidream®!

It was great to take part in the event and both Tilly, aka The Wean Machine and I really enjoyed it. We hope that we have managed to help the 25 or so attendees (who were, in fact, a great bunch of people... budding entrepreneurs and inventors) in some small way and we both look forward very much to taking part in another presentation.

I would also just like to say that Cally has produced a fantastically inspiring website, where she not only offers help to budding inventors out there, but also provides constructive assistance by way of webinars, a forum and coaching. It truly is a fab website and well worth a visit.

Well done Cally!!

Wednesday 4 November 2009

Tesco Club are so 'sleepy'


Now here's something interesting.....

Recent research carried out by Tesco Parent Baby and Toddler Club showed that adjusting to a new baby is not always as easy as it may seem.

The top listed 'special item' couples miss the most when their new little bundle of joy arrives is 'having a lie in', with two thirds of the couples stating 'lack of sleep' as the main cause of arguments!

I guess I'd better rush a whole batch of easidreams to Tesco asap!!!